DIS #4 FREE INDUSTRY WEBINAR
 
DISCOUNT CODES AND WHAT YOU'RE DOING WRONG
November 7, 2018 @ 11am PT
 
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About The Data Insight Series

The Data Insight Series is a webinar series designed to help you grow your business and/or generate more revenue by looking at industry data.  It is brought to you by imATHLETE and Running USA because they love data and they care about you.  The webinar is presented by Jeff Matlow, ceo of imATHLETE.  We can neither confirm nor deny that he is both funny and smart.

 

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The Webinars You've Missed

DIS1_LoyalConsumers

 

Loyalty is a two way street and it starts with your car going the right way.  Your loyal participants will represent 55 to 70% of your revenue.  

DIS1_RepeatPercentage

 

49% of your participants are willing to participate in the same event of yours next year.  But I'll bet you all the money in my wallet that you're getting a less than 49% return rate.  Am I right?

DIS1_RepeatRetained


The difference between repeat participants and retained participants is an important distinction to understand.  What's also really important is to know how many of each you should be getting for every race, every year.  That's what we talk about.

DIS1_Dashboard

At your fingertips is not just a place on your body, but it's where you need to access your repeat participant data.  These are, by far, the most important, most valuable people in your event life.  Know them, promote to them, cater to them.  Watch how and why you should.
DIS2_3Reasons.001

There are three reasons you should care how far participants will travel.  Because when participants travel, it means more money for you in ways you may not be thinking about.  Watch the webinar to find out.
Runner Trends Distance Travel For An Event - imATHLETE

 

There are very clear trends of how far people will travel based on your event distance.  There is even a reason why this will travel the specific distance for your event.  But you'll have to watch the webinar to find out.

Registration Runner Trends Participant Travel imATHLETE

 

Do you know where your 10k participants are coming from?  We do.  And we know where you should and shouldn't be spending your marketing dollars.

Runner Trends Half Marathon Driving Distance imATHLETE

 

I guarantee that you are wasting some of your marketing spend.  Do you even know where your half marathon participants are coming from?  We do.

Runner trends travel and participation imATHLETE

 

People will travel different distances depending on the race distance, 5k, 10k, half marathon or marathon.  The results are not what you would really expect, but once you see the data, you'll understand why it makes sense.  And it will change the way you market your events.

Runner registration patterns imATHLETE

 

The average runner will register at a different time depending on the distance they travel and the distance of the race.  It's interesting and predictable.  That's why we did a webinar on it.

Registration patterns runners 5k 10k marathon

 

Distance matters.  We can predict, with reasonable accuracy, when one of your participants will register based on how far away they live from your race and if they've done your event before.

runner registration patters 5k 10k half marathon

 

Time matters.  You have certain time windows in which to market to participants, depending on how far away they live.  Miss the window and you miss your main opportunity.  

runner registration trends 5k 10k half marathon imATHLETE

 

Advertising dollars need to be spent wisely.  Understanding that participants will register at different times based on their distance away from the race, learn how to focus your advertising on the appropriate radii.

Running registration patterns 5k 10k half marathon

 

Your marketing cheat sheet.   We've created a marketing cheat sheet for you to help you understand when to spend your money, where to spend it and who you should be targeting.  You're welcome.

data insight series running registration imATHLETE

 

The webinar hasn't happened yet - sign up now!  Click here to do that.

 

THE WEBINAR SPEAKERS

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Jeff Matlow
runner. triathlete. ceo, imATHLETE

Jeff is the CEO and founder of imATHLETE.  He is a lover of data and he is a lover of helping other people and connecting those that can benefit from each other.  His knowledge of the endurance business is amongst the top out there.  Plus he puts on a pretty compelling webinar, if you ask me.  There's insight.  There's advice.  There's jokes.  Sometimes they're even funny.

RichHarshbarger
Rich Harshbarger
CEO, Running USA

Rich is the CEO of Running USA the leading trade organization in the running industry.  Rich has extensive knowledge of the running industry and has led unprecedented growth in Running USA and its mission to advance and grow the running industry.  He's also one heckuva nice guy.

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Testimonials

  • avatar_3.jpg
    Jeff Matlow's knowledge of the running industry is second to none.  No matter how much you think you know, you'll always learn more from him.  
     
    John Jacobson, Greatest Events
  • woman-smiling-face-with-curly-hair_1139-582.jpg
    These webinars are pure gold.
     
     Beth Mitchell, Christmas Run
  • EileenBlogPhoto450x450.jpg
    I've learned more in these 20 minute webinars than I have at some 3 day conferences. Thank you Running USA and imATHLETE for an amazing job!
    Eileen LaMontagne